To provide the highest quality, ethically manufactured products
To sell through education not bottom line
To relentlessly support our resellers, builders, designers, and installers through continuous education, marketing materials, and consistent follow-through
We pride ourselves on being the highest quality hardwood flooring distributor and educational resource for upstate New York and beyond. With a combined 55+ years of flooring experience, we are your go-to partner for any type of job.
Every single one of our products is carefully selected to ensure the utmost quality and safety for our customers. We believe in craftsmanship, design, and follow-through. It is critically important that through us, you have a direct line to our manufacturers to ensure that quality comes before claims. Let us do the heavy lifting for you so you can focus on what you do best: design and installation.
Our team should be an extension of yours. We are happy to walk your customers through our showroom and will respect your business as our own.
Co-Founder & Owner
Craig started installing, sanding, and refinishing hardwood in 1982. After spending 24 years on the ground floor, Craig moved into a role as a national sales rep for a large wood coatings company and then, when the marketplace showed an opportunity, opened the doors of Installers Warehouse in 2008.
Craig currently serves as Chairman of the National Wood Flooring Association (NWFA).
Katherine Lanz Dupra,
Co-Founder & Owner
Katherine is the newest member of the IW team, even though she has actually been there since the beginning. A musician, performer and educator who married Craig Dupra in 1982 was instrumental in the launch of Dupra Hardwood Flooring in the early 80’s and Installers Warehouse in 2008. She has recently retired from a 30 year teaching career to be more actively involved in the ownership of Installers Warehouse.